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The VALUE of Convenience

 

Each day consumers pay extra for convenience.

I’ve been seeing a lot of discussion lately in reference to pricing/markup of photography props.  As you know, markup is the difference between the cost of a good or service and its selling price. A markup is added on to the total cost incurred by the shop owner (of goods or services) in order to create a profit. The total cost reflects the total amount of both fixed and variable expenses to create/and or distribute product.

If competing by price is not an effective means, then how does a business compete in the market?  Customers have always been willing to pay more for value. In other words, do consumers receive more benefit out of the product or service than what they paid for? If customers shopped on price alone, we would be purchasing generic products. We know this doesn’t happen for all individuals because many of us purchase name brands or specialty items.  Many times consumers are willing to spend more on goods and services that provide extra value to them.

So what do we all value as consumers?  Since many of you are like myself, working two jobs, trying to pay the bills and take care of our families — we all face time issues and we all have huge demands on our, already busy, lives.

Businesses, such as ours, provide a valuable convenience to our loyal customers.  Part of what we do is relieve you, in your busy lifestyle, from having one more thing to spend hours researching online, running from store to store to save $2.00 (while wasting $4 per gallon of gas to do so.  We are here to provide you the value of convenience at a fair & reasonable price.  Many customers appreciate this and are willing to pay the price of having someone, such as a middle man, do the work for them.

If you don’t agree, think about your last visit to your local convenience store. What made the convenience store convenient?

  • The store was located nearby.
  • It was easy to drive or walk to.
  • You could park near the entrance of the store.
  • The store carried a majority of the items that supermarkets carry – addressing your needs.
  • The store was small, which kept you from having to spend a lot of time making your way around the store.
  • You could get in and out quickly at the check out line.
  • Most are open late hours…some 24 hours a day, seven days a week.

For all that convenience, how much do you pay for items at a convenience store? More than you would at your local supermarket!

Your local Photography prop shop works hard to provide you that same convenience:

  • We employ a team to service your photography prop needs.
  • We are easily accessible day and night on your computer or cell phone to send us your questions.
  • You don’t have to travel to get to us.
  • We strive to carry many of the supplies/props you need for your business.
  • We do all of the research to find the best suppliers of quality goods & services for the best price possible.
  • We post the items in an organized fashion on our websites that we pay to host – providing you sample images that we obtain via professionals.
  • We pre-purchase in bulk to save you on cost.
  • We receive and sort the variety of merchandise.
  • We house all of the merchandise and pay the rent to store it so it is ready for you to purchase.
  • We’re here to answer any of your questions as fast as possible about the merchandise.
  • We sort all of your orders as the come in.
  • We purchase the packing materials to send your order.
  • We print and apply the shipping labels, package the contents and prepare it for shipment.
  • We have partnerships with the post office or shipping carrier that provide us the best price for shipping.
  • We travel to the post office or local shipping carrier to deliver your packages for transport.
  • Your goods are delivered to your doorstep without you ever having to leave your home.

 

Next time you’re wondering if the mark up is worth it…consider the huge time savings and the minimal cost for the convenience of your favorite shop’s goods at your fingertips.

We put time and effort in so that you don’t have to!  :)

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